Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

Brox, a predictive human intelligence startup, has recently announced a strategic funding round following a year of 10X revenue growth. The company's innovative approach to market research involves creating a "parallel universe" populated by 60,000 digital twins of real, living human beings. These digital twins are one-to-one replicas of actual individuals, capturing their demographic profiles and consumer preferences. This allows enterprises to run unlimited experiments in hours rather than months.

Background & Context

The traditional market research cycle, often spanning 12 weeks, has become a liability in today's fast-paced business environment. With the rise of social media and viral content, companies need to navigate volatile geopolitical and economic shifts with up-to-date data. The lag between survey questions and responses is a primary bottleneck for Fortune 500 decision-makers. Industry experts have observed that the traditional market research cycle is no longer sufficient to keep pace with the rapid changes in the market.

Brox's CEO, Hamish Brocklebank, has stated that the company aims to transform the market research industry by replacing statistical models with behavioral replicas. By using digital twins, Brox can provide more accurate and timely insights to its clients, including the world's largest banks and pharmaceutical giants. The company's lean operation, consisting of just 14 people, is positioning itself as the antithesis of the "insane" research industry.

Impact on Swiss SMEs & Finance

The impact of Brox's innovative approach on Swiss SMEs and finance is significant. With the ability to run unlimited experiments in hours, companies can make more informed decisions and stay ahead of the competition. The Swiss financial sector, known for its precision and innovation, can benefit from Brox's cutting-edge technology. By providing more accurate and timely insights, Brox can help Swiss banks and financial institutions navigate the complex global market and make data-driven decisions.

What to Watch

As Brox continues to grow and expand its operations, it will be interesting to see how the company's innovative approach to market research is adopted by the industry. The company's ability to provide more accurate and timely insights will likely make it an attractive partner for companies looking to stay ahead of the competition. With its lean operation and ambitious goals, Brox is poised to disrupt the market research industry and become a leading player in the field of predictive human intelligence.

Source

Original Article: Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

Published: May 6, 2026

Author: carl.franzen@venturebeat.com (Carl Franzen)

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Consult a licensed financial advisor before making investment decisions.